Video vs. 3D animation. These are the advantages: While even good video recordings limit the presentation of products in digital space to the settings made, modern 3D animation breaks every limit of linear narrative methods.
Once we have provided our “tool” with the relevant data, we can draw on the seemingly endless possibilities of this fascinating technology and thus bring every piece of jewellery to new life – again and again.
Every perspective becomes possible, every tracking dynamic and every detail visible. Light sources can be dotted and backgrounds can be exchanged quickly and easily if required. And all of this without a single speck of dust, wobbling or je-je-jerking.